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Travel Retail 2.0: The Digital Takeoff
25th June @ 08:30 - 12:30 CEST
SHIFT, A TRAVEL RETAIL TRANSFORMATION PARTNER, SET TO HOST ITS FIRST TRAVEL RETAIL EVENT, TO EXPLORE THE DIGITAL INNOVATIONS IN THE INDUSTRY.
On June 25th, 2025, SHIFT will host “Travel Retail 2.0: The Digital Takeoff,” a one-of-a-kind event that will explore the rapid digital transformation occurring within the travel retail industry. This exclusive event, held at Les Halles de l’Île in Geneva, is designed to bring together professionals from across the travel retail sector to discuss how digital technologies are revolutionizing the shopping experience for travelers.
Connecting Brands, Retailers & Airlines
Industry leaders will share insights into how digital tools, from advanced data analytics to omnichannel solutions, are enhancing the traveler shopping journey. This includes exploring how brands are leveraging mobile solutions, personalization, and e-commerce to engage and drive sales.
This event will be the first of a series that will aim at fostering synergies between actors from the industry as well as share valuable information on the latest trends. By connecting leading brands, technology experts, and thought leaders, SHIFT will provide a unique platform, offering actionable insights that can drive both short-term success and long-term growth in the travel retail space.
As of now, SHIFT is pleased to announce that over 60 industry leaders and professionals have already signed up to attend “Travel Retail 2.0: The Digital Takeoff”. This strong, early interest underscores the significance of the event and the growing demand for innovative discussions around digital transformation in travel retail.
For inscription, please register on our Evenbrite page
AGENDA
| TIME | CATEGORY | THEME |
| 08:00 – 08:30 | Networking | Welcome, Breakfast & Networking |
| 08:30 – 08:40 | Speech | Welcome Word |
| 08:40 – 09:10 | Keynote | A trip into the Future, inspiration from EAST |
| 09:10 – 09:40 | Keynote | Drive-to, How to reach the Western travelers? |
| 09:40 – 10:25 | Panel | Panel : How to Leverage Digital to Cover the Traveler’s Journey? |
| 10:25 – 11:00 | Networking | Coffee Break |
| 11:00 – 11:30 | Keynote | E-Commerce for Travel Retail |
| 11:30 – 12:15 | Panel | Conversion: How data can fuel your performance in Travel Retail? |
| 12:15 – 12:30 | Q&A | Wrap-Up & Open Floor Discussions |
SPEAKERS LIST
- Mona L’Hostis, CMO L’Occitane Group Travel Retail
- Theres Briger, Head of Onground & Airport Experience at SAS
- Laurent Marteau, Ex-CEO L’Occitane Group / Ex Travel Retail Director of La Prairie & Dior
- Sarah Blanc, Head of Digital Nestlé Travel Retail
- Branislav Peric, Co-Founder of WITH Group
- Vadim Wichmann, Managing Director of SHIFT – a WITH Group Company
- Michael Chrisment, Managing Partner of SHIFT – a WITH Group Company
- Candice Pisiou, Head of Consulting of SHIFT – a WITH Group Company
And more to come…
ABOUT SHIFT
SHIFT, a WITH Group company, is a Digital Travel Retail Transformation Partner. Our digital expertise and understanding of retail and travel retail enable us to provide significant leaders with cutting-edge solutions. We always offer tailor-made missions fully adapted to our client’s needs. Our expert talents give a holistic approach from consultancy to project delivery, enabling our clients’ teams to extend their operations in the long term. We collaborate with significant leaders such as L’Oreal, PUIG, L’Occitane, Cartier, and Coty, supporting their transformation journeys.