Anna Somogyi has 20+ years of experience in marketing, sales, and strategy. She challenges the status quo to generate value for consumers and the industry. With a data-driven, consumer-first mindset, she seamlessly switches between strategy and execution. Anna led the launch of Mondelez WTR’s Category Vision, which unlocked the category’s power to invite unplanned store visits. After leaving the channel in 2015, she drove strategic marketing and sales programs in Mondelēz International’s biggest region, Europe. Passionate about mentoring and D&IE, she now leads Mondelez WTR’s marketing function, focusing on insight, marketing, and execution. By bringing world class standards to TR Anna hopes to make a difference.
What does this award mean to you personally and professionally?
The Travel Retail Inspiring Women Awards represents, to me, the start of a collective movement — raising each other up across every level of our industry. I am in awe of DFNI and all supporting partners for creating such a powerful wave.
I am truly humbled to have won the Inspiring Woman of the Year – Supplier/Agency category, and to be highly commended in Innovation and Creativity category.
I have put my heart and soul into this channel since 2008 — through pioneering highs and many roadblocks along the way. I am deeply grateful to the colleagues, agencies, and partners who believed in me and supported my ideas to make our industry better.
And on a personal level — I was in tears when my daughters grabbed these awards, hugged me, and said: “You are the best mummy. We are so proud.” That moment meant everything.
What has been the most defining moment or achievement in your career so far?
The late Andreas Fehr was the visionary who first saw the ‘sparkle’ in me. In 2012, he entrusted me with a bold mission: to redefine the growth vision for the entire confectionery category. His belief in my potential was transformative; he promoted me twice within six months to ensure I had the resources to build an entire department dedicated to shaping the future of chocolate. The impact of that trust didn’t just result in a thriving category – it created a legacy.
What advice would you give to women building a career in Travel Retail?
Champion the mission. You are here to create value for the traveller and the channel — own that purpose with everything you do.
Stay humble, stay hungry. Hold yourself to the highest standards and commit to learning something new every single day.
Speak up boldly. Your voice matters. Share your perspective with confidence — the room needs to hear it.
Dare to lead us forward. Don’t shrink to fit in. Be the one who pulls our industry into the future.
What inspires or motivates you most in your leadership journey today?
My two daughters. They inspire me to lead by example – showing my daughters and the younger talents around me that they have the permission to fly, the right to dream, and the power to reshape the world into a fairer place for all.
I’m also motivated to champion women’s visibility in travel retail and create the pioneering opportunities they deserve. Empowerment, I’ve learned, is the ultimate ripple effect — it cascades through teams, companies, and entire industries. Give women the means, the platform, and the belief, and they will do magic. Not just for themselves, but for all of us.
Your favourite inspirational quote
“The future belongs to those who believe in the beauty of their dreams.” — Eleanor Roosevelt
This quote resonates deeply because I carry beautiful dreams for travel retail. I see passengers filled with joy, and Trinity partners passionately united — constantly unlocking new opportunities to make the passenger experience more fun, exciting, and creative. When we dare to dream boldly together, we don’t just transform an industry — we transform the way people experience the world.
Anna’s passion, vision, and energy for Travel Retail shine through in every part of her journey. From redefining category growth strategies to championing innovation, creativity, and consumer-centric thinking, she continues to push the industry forward while inspiring those around her to think bigger and bolder.
Her recognition as Inspiring Woman of the Year – Supplier/Agency, alongside being highly commended for Innovation and Creativity, reflects not only her exceptional professional achievements, but also the lasting impact of her leadership, courage, and belief in people.
At Women in Travel Retail, we are proud to celebrate leaders like Anna who lead with both ambition and heart — creating opportunities, challenging the status quo, and helping shape a more inclusive and inspiring future for the next generation.
Congratulations once again, Anna, on these well-deserved recognitions. Your story is a powerful reminder that when women dare to dream boldly, support one another, and lead authentically, they create ripple effects that transform not only businesses, but entire industries.
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