Farah Barhorst, Associate Vice President, Global Charter&Incentive sales – Holland America&Seabourn

Farah Barhorst is a seasoned cruise line executive, known for delivering industry-first results at Holland America Line and Seabourn. Farah’s entrepreneurial approach has driven first-to-sea brand partnerships and innovative programs generating measurable impact, including the first-ever Escape with Effy full ship charter — a record-breaking revenue achievement now emulated across Carnival Corporation. Her leadership has earned the President’s Leadership Award, given to just one in 11,000 employees, recognition in Seatrade’s 20 Under 40 as well as being Highly Commended in DFNI’s 2026 Inspirational Woman award.








